GENERIC YOUTH

I'm making my photographic and styling debut in Nylon Japan this month. I had such a fun time doing this photoshoot. Who knew I had such a bossy side? Maria and Alanna were especially helpful in setting up and helping choose outfits! I also have to thank Scott and Jeff for their warm hospitality!

I met the Generic Youth team back in May at the Costa Mesa store. The designer, Jeff Yokoyama, is an apparel legend. He started Maui and Son in 1980 to great success and went on to create several more brands, along the way consulting for the likes of other action sports giants such as Quilksilver, Stussy. To say he is a hard-working man is an understatement and yet in person he is humble and very kind. His latest creative endeavor, Generic Youth, is a very hands-on brand which uses a lot of recycled fabrics and has a very special homegrown, handmade feel. I especially fell in love with the hoodies made out of used beach towels. They actually have an event every Wednesday at which you trade old beach towels for burgers. Its the kind of genuine neighborhood touch that is very hard to find in most brands. I wish Generic Youth the best of luck...not that they need any.

FRIEDIA SHOW!

Hello everybody! I can't believe it's already the middle of July that means 2010 is more than half over. Are you checking off those New Year's resolutions? :-) I find this mid-point exciting; it fires me up knowing I don't have much time left til 2011. Each day is so important!

Anyways, enough with the small talk: I'm writing because the wonderful, adorable, multi-talented Friedia interviewed me for her webshow, eponymously named, Friedia Show! It was so much fun filming this and it turned out so great(much thanks to director, Sunny)! What more could I ask for? It's a perfect time capsule that I can show to my grandkids one day to prove that I too was once young(hehehe). :-)